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FREQUENCY IS KEY TO ADVERTISING SUCCESS
Mailing regularly in Money Saver keeps your business top of mind with consumers when they’re ready to make a purchase decision. Money Saver uses proven best practices to help you develop a data-driven ad campaign that reaches the right audience, at the right time.

THE MONEY SAVER CONSUMER

Average age 28-54 years old. 48.7% men | 51.3% women
They are more likely to be married
More likely to be parents of a larger family (3-4 children)
Have a higher household income (75k to 150K)
Educated and are more likely to have a college degree
CONSUMERS WHO HAVE RESPONDED TO ADVERTISING IN THE PAST 30 DAYS
31.3% used Direct Mail
29.3% used Television
28.8% used Digital Media